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Campari is an Italian bitter liqueur known for its vibrant red color and unique flavor profile. It is produced by infusing a blend of herbs, spices, and fruit in alcohol, resulting in a complex and bitter taste.

The flavor profile of Campari is characterized by its intense and distinctive bitterness, balanced by underlying notes of sweet and herbal flavors. It has a distinct taste of orange peel, along with herbal and aromatic undertones. Campari is typically enjoyed for its bitter and refreshing qualities.

Campari is a key ingredient in many classic cocktails, such as the Negroni and the Americano. The Negroni combines equal parts of Campari, gin, and sweet vermouth, while the Americano mixes Campari with sweet vermouth and soda water. These cocktails showcase the unique bitterness of Campari and are enjoyed by cocktail enthusiasts around the world.

Campari can also be enjoyed on its own over ice as an apéritif, served with a twist of orange peel or mixed with soda water for a lighter option.